Product Name: The High Valuation Code | Matteo Turi
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The High Valuation Code | Matteo Turi is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.
Description:
Most founders don’t fail for lack of effort. They fail because they never master the boardroom-level framework that multiplies valuations, attracts investors, and builds lasting wealth.
The framework? Fail · Pivot · Scale.
For 29 years, I’ve watched founders chase hacks, work 80-hour weeks, and burn out — only to be ignored by investors. Why? Because effort and revenue don’t equal valuation.
Transferable value does. That’s what this page reveals: how to unlock the High Valuation Code so you stop chasing growth and start building wealth.
Most founders live by one dangerous myth:
👉 Revenue = Valuation.
It sounds right. Accelerators preach it. Consultants repeat it. So you chase sales, hire faster, spend more, work harder. Revenue grows — but when you meet investors, the valuation number crushes you.
Their secret wasn’t sales. It was the High Valuation Triangle:
IP Monetization – turning knowledge, brand, or tech into recurring revenue.
Succession Depth – building teams and systems that survive without the founder.
Global Expansion – replicating the model across borders for exponential multiples.
This is the magic framework investors look for. Ignore it, and you stay stuck. Master it, and valuation multiplies.
The deal collapsed. Two years later, the company was gone.
That moment hit me hard. The founder wasn’t weak — he had done everything the “playbooks” told him. But because he lacked transferable value, he lost everything.
That’s when I built the High Valuation Code — so no founder repeats his mistake.
Failure is inevitable. But there are two kinds:
Destructive Failure: collapse, debt, regret.
Pivot-Driven Failure: lessons become fuel, pivots create stronger models, investors lean in.
👉 That’s Fail · Pivot · Scale.
Netflix pivoted from DVDs to streaming, then to original IP. Today it’s worth billions.
Kodak invented the digital camera but clung to film. Refused to pivot. Collapsed.
This is why static playbooks fail. Markets shift. Technology disrupts. Competitors innovate. By the time you copy someone’s playbook, it’s already outdated.
Fail · Pivot · Scale is different:
It treats failure as feedback.
It builds resilience into every pivot.
It makes your business more investable because investors value adaptability.
That’s why companies built on this model don’t just survive turbulence — they attract capital because they thrive in it.
Marsha Jane Orr, Intrepreneur Coaching
Every founder travels the same five stages — but most fail because they apply the wrong tactics at the wrong time.
Hustle drives growth. But hustle kills you in scale-up.
Systems, governance, and the High Valuation Triangle become essential.
Markets crash, funding dries up. Playbooks collapse. Only pivoting saves you.
Growth flattens. LEGO broke stagnation by licensing IP (Star Wars,
Disney).
Without transferable value, exits collapse. With it, multiples soar.
Lesson: Startup tactics don’t work in scale-up. Scale-up tactics don’t work in crisis. Only the High Valuation Code adapts across every stage.
A MedTech founder invited me in as part-time CFO. On paper, the company looked solid: £400k revenue, great product, energetic team. But under the surface, it was fragile.
No governance or reporting discipline.
No plan beyond the local market.
The founder was chasing sales like oxygen. Impressive at first glance, but invisible to investors.
We applied the High Valuation Code:
IP Monetization – shifted from product sales to platform revenues.
Governance & Succession – built investor-ready reporting and a stronger leadership team.
Global Expansion – created a clear roadmap for international markets.
The results: Within two years, revenue jumped to £2M. More importantly, they raised £5M in venture debt. Not because sales exploded, but because investors finally saw transferable value.
👉 Lesson: Growth is short-term. Valuation creates wealth.
A major utility asked me to review one of their divisions. On paper, it was a disaster: the division was bleeding £25M a year. The board was panicking.
The default playbook? Slash costs, shut projects, hope for survival.
Instead, we rebuilt for valuation:
Governance: fixed reporting, restored investor trust.
Financing: restructured debt and eliminated cash traps.
Succession: strengthened management so it wasn’t dependent on a few overstretched managers.
Outcome: Within a year, the loss was gone. The division turned profitable and gained credibility with investors.
👉 Lesson: It wasn’t cost-cutting that saved them. It was applying the Code — building governance, financial structure, and succession depth.
The High Valuation Code isn’t theory. The world’s biggest companies
scaled by using its principles.
Lost money for 14 years, but investors poured billions because of its systems, IP (AWS), and global replicability.
Pivoted from DVDs to streaming, then into original IP. Each pivot multiplied valuation.
👉 Lesson: Revenue didn’t make these giants. The High Valuation Triangle did.
At the heart of the Code is one framework: The High Valuation Triangle.
It has three pillars:
Each pillar lifts value. Together, they create transferable value — exactly what investors buy. Ignore it, and you’re stuck on the revenue treadmill. Master it, and investors compete for you.
Weekly Premium Editions – in-depth strategies from 29 years of CFO experience.
Fail · Pivot · Scale Toolkit – practical frameworks to turn crises into catalysts.
High Valuation Triangle Training – step-by-step ways to apply IP, succession, and global expansion.
Private Founder Community – connect with ambitious peers building valuation first businesses.
Monthly Live Q&A with Matteo – direct answers to your challenges.
Investor Readiness Scorecards – a 1,040-point system mirroring investor du diligence.
The Transformation:
Clarity: know exactly what investors want.
Confidence: structure your company to scale.
Control: stop reacting, start shaping your market.
Identify hidden IP in your business.
Build leadership pipelines investors trust.
Prove international replicability.
You might be thinking: “Why should I trust this?”
Here’s the difference: I don’t teach theory. I’ve lived this for nearly three decades.
Divisions losing £25M turned back into profit.
Dozens of founders guided through exits worth life-changing sums.
As a Chartered Accountant (ACCA) and CFO, I’ve advised companies in SaaS, renewable energy, medtech, mining, utilities, and telecom. I’ve seen what works when millions are on the line.
More than 22,000 entrepreneurs already read my newsletter. My network of 33,000+ investors and executives on LinkedIn shows the reach of these strategies.
And here’s what people say:
“Matteo has the rare ability to see the investor’s perspective while still understanding the founder’s struggle.”
“Our valuation tripled within 18 months of applying his strategies.”
“He doesn’t just count the beans. He grows them.”
Most founders assume this must cost thousands. And normally, it would.
The biggest mistake founders make? Waiting.
They say, “I’ll join later.” But later rarely comes — and each month lost costs them compounding valuation.
That’s why enrollment is capped: only 25 new members per month.
Doors close on the 7th of each month. After that, you’ll wait until the next cycle — if spots are still open.
I want this to be a zero-risk decision for you.
That’s why The High Valuation Code comes with a:
👉 100% Risk-Free 30-Day Guarantee.
Join today. Read the weekly editions. Use the Fail · Pivot · Scale toolkit.
You join, apply, and watch valuation rise.
You join, decide it’s not for you, cancel, and lose nothing.
Fast-forward 12 months. Two scenarios:
Future Without the Code:
Sales grew, but valuation didn’t.
Investors still don’t bite.
You’re still the bottleneck, exhausted and burnt out.
Your leadership team runs without you.
You’ve proven global replicability.
Investors call you. Multiples rise.
Both paths are possible. The difference is whether you keep chasing playbooks — or adopt the Code.
Playbooks collapse in turbulence.
The High Valuation Triangle creates transferable value investors crave.
Fail · Pivot · Scale turns setbacks into multipliers.
Companies like Amazon, Apple, LEGO, and Netflix prove it.
Now, your choice is clear:
Keep chasing sales and stay stuck.
Or join The High Valuation Code today and start building real wealth.
Enrollment is limited. Bonuses are included. And with the 30-day guarantee, you risk nothing.
P.S. Every month you delay, your valuation stalls while others compound. Join now, before the doors close.
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All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.
The High Valuation Code | Matteo Turi is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.