Amazon sales rank?
If you are selling a book or any product through Amazon then you need to know about sales rank. Its Amazons version of SEO.
It affects a lot:
- Your products not being found
- drops and increases in their search pages
- recommended feature
If you have bought anything through Amazon, you have seen search rank in action. First page products with a much higher chance of being clicked on and pages of products of other similar products that have much less chance of being clicked on.
“To launch a successful product on Amazon, you need to understand SEO on Amazon.“. https://www.junglescout.com
There
are thousands of products being listed on the Amazon marketplace that
automatically get inputted into the Amazon search engine. Those products
are also found within normal search engines. Check out if I wanted to buy the movie Back To The Future. Amazon gets top listing in Google search and they promote the movie as well:
Like with normal search engines, Amazon search is getting more clever at finding what customers want.
- The goal of Amazon sales rank is just one thing: To make the customer happy
Your competition is thinking about the A9. You shouldn’t be. Here’s why.
You might have heard about the A9. And think. Yep, thats all I need to know.
But. There is a problem with the A9 and this is then related to Amazon sales rank.
Amazon is a business, but it is only successful because it focuses on
the customer. It did this in its early days and most people laughed at
Amazon. They didn’t make a profit for years and years. Most
professionals didn’t buy Amazon stock. But the ones that did knew
something that today is well known.
Amazon was building a customer base. And at all cost it made that customer base trust Amazon with everything:
- timed delivery
- credit card processing
- one click processing
- the common use of affiliates
- reviews and stars are now based upon Amazons
- placing upon the screen of sales pages are based upon Amazon
- Cloud computing gained more presence
- Amazon delivery for sellers
- Kindle
Over a half of all shopping is now gone through Amazon.
It is something that you can not ignore.
With might comes followers and a lot of people use Amazon to sell
their items. Once a book store Amazon sells everything (hence the A to Z
logo arrow).
And if people are actually searching on Amazon then they are more likely to buy.
“If you sell products on Amazon, one of your key concerns should be how
to rank your products higher in its search results. This is where Amazon
SEO can help”.
https://www.semrush.com
And just like Google and other search engines out there. If you aren’t ranked higher than your competitors then your competitor will get the sale.
But.
Amazon
though has a problem. How do they keep Amazon in its roots of being
customer focused and still make a profit by selecting the best Amazon
product items?
This caused Amazon to create and tweak the A9.
The A9 is Amazons rank criteria which it suggests goes into ranking all the products that it has.
Your
competitors and Amazon sales rank
The A9? It is incomplete…by a long shot (above graphic showing the 5
pillars of the A9 is borrowed with love from
https://sellerplex.com/amazon-a9-algorithm/)
There is no way that Amazon ranks items on 9 criteria. It can’t.
And when you delve a little deeper with deep research you find that the A9 is just for show.
So how many factors are within the
Amazon sales rank?
Amazon sales rank is actually very similar to Googles Ranking system.
What
Amazon does do is a multiple amount of tracking and testing. They check on the time of day to how well your competitors are doing.
Lets take a little step back.
One of the A9 suggests that a Title is vastly important. It is to attract people to your offering.
But. Just thinking
it is about a headline is just not right. Anyone can create a headline
that gets people to click on it. Where the A9 falls down (and many websites carry the A9 as the definitive Amazon ranking list…the process has to continue:
- Does
your page and the many elements within it actually convert?
Yep, and guess what?
Your competitors rank with you. And when you think about it, it makes perfect sense.
But…what happens when you have two identical items?
One of them has to outsell the other by some means. The best seller is either:
- better
at marketing (bringing more people to your website, therefore you are
serious in attracting people to your content…but can you convert?) - better after care (reduces refunds)
- better webpage (better trust in the content that you are providing therefore clicking on your link more often)
All this equals a better customer experience.
“It’s all about understanding the algorithm, what shoppers are searching
for to find what they need, and how you can outperform your competitors”. https://www.searchenginejournal.com/
If
your competitor is ranking better than you then your customer
experience along the sales cycle (yes, there is a sales cycle from
landing on your own homepage to Amazon check out) is not the best. Something is going wrong.
So with just one ranking factor Amazon can start to make a good guess about you, your product and where to place you in their search
So with just one Ranking factor- your
competitor, Amazon can figure out a lot about you, your website and how
you treat customers.
Also, did you know that Competition isn’t listed in the A9?
Now we can not 100% know with 100% accuracy all the ranking factors. Because they are proprietary and Amazon doesn’t want them manipulated. So they give you the “sneak behind the
curtain” and give you the A9.
But we can very heavily assume. And we can borderline point the finger (because Amazon needs to disclose items and also they do research- which gets published). After deep digging you can have a very very good guess of what factors rank you.
So ultimately we have:
- There are the A9. These are the basics. Top level titles (like your headline and description. Price etc).
- Then you have 5 more off shoots of those,
- and then more off shoots of those.
It all builds up to integrated webs of data all closely linked to one another.
What we have done is to collect them all up and try to explain how to use them for your advantage.
This information actually is helpful to your business as well as Amazons.
Amazon Sales Rank flows and has a compound affect.
- If
you know competition is a ranking factor then you are going to be more
inclined to look at your sales cycle and figure out where to improve
your customer service. - if your customer service improves you get
more sales, - better sales triggers a better Amazon ranking
- more people are going to leave a comment and view related merchandise
- you get more back end and subsequent sales
from the same, now happy customers.
The main “improvement” factors that can help your products “out rank” your competition
Amazon Sales Rank explains where Amazon is looking and how you can
improve your own ranking within the Amazon search engines through
research and product analysing.
Amazon Sales Rank is an insight into:
- product process improvement
- sales cycle improvement
- customer improvement
- increasing business trust
These are the main factors that can help you and your products do well on Amazon search listings.
The
cool thing is that your competitors will have no idea why you are
constantly out ranking them. They will keep on changing their title,
description, price and to no avail. You will know that it just doesn’t work like that.
“If you optimize your Amazon
product page for [relevance and performance] , 2 crucial ranking
factors, you’ll end up converting and selling more on the site”. https://www.wordstream.com
So lets take just one of the ranking factors that Amazon highly probably uses. Business Metrics.
We know that Amazon is a business, so it would be safe to assume that they would use some sort of business metrics on the products that you sell. Why? Because you are using them as a payment processor, sometimes fulfillment centre, customer service, and a shopping cart. Here just one of the Amazon business metrics that you should concentrate on:
- Sales Growth over X Amount Of Time
Usually yearly, but many times it can be monthly. It shows if you have seasonal sales, if you are growing or are your sales hitting a ceiling? Are you only having sales at a sales event does that mean your product is only “salesworthy” at a sale? If you are selling only on a calendar festival then your rank will be adjusted to highlight this.
There are a minimum of 34 base factors that Amazon uses to rank your product
Remember these are just the base ones. There are more to uncover.
Jasonera has created the ultimate Amazon Sales Rank guide which shows you step by step how Amazon uses these ranking factors and you and your products can benefit from knowing them.
By just being one above your competition in the search can lead to increased profits.
And as we have seen. More profits generates more Amazon love resulting in higher rankings and more profit.
So how do you rank higher in Amazon search? Check out the Amazon Sales Rank ebook for $12.95:
BONUS. But you just don’t get Amazon Sales Rank…
Jasonera understands that many people use Amazon as a business- the Amazon Associate program.
This program has made many people quite wealthy but also many people have tried and not got anywhere.
Most websites state that the best way to improve Amazon commissions is to:
- choose the best product with 5 stars
- choose a product that is a bit pricey
- redirect traffic to Amazon
Most websites have a variation of those 3 points.
The problem?
Its just not true.
Again, just like the Amazon Sales Rank there are multiple different factors to improve your associate commissions. There
are many websites doing a good job as an associate and they leave
crumbs of information- small traces of their success and if you research hard enough, you can actually figure out what they do.
After a long time researching those various websites, Jasonera has figured out that there are 50 ways to improve your Amazon associate commissions.
We call these the 50 Success Associate Factors.
Every successful Amazon Associate website that we analysed and researched had these factors. It was quite rewarding to see these factors being checked off whilst analysing each successful website. Without these factors your sales are going to be lagging.
- For
example. Video
One way is to include a video of someone (preferably you)
using the product.
- It is well known that video sells.
- But what sells more is someone using the actual product.
- What sells better is the author using the product which they have just bought or have been using for a while and knows “tips and tricks”, why it is better than the other products, are there any flaws.
Video sells really well and backs up content.
- If you
place a video in an email those click through rates for the email
increase. - If the video is directing people to a content page, those on
page click through rates also increase. - If you create an email before the “video/ content” email that allows people to jump out of the “email experience” to something cool and informative then they are not wary to click on a link to come away from email. Which increases conversions again.
And there are 50 more ways to improve your Amazon associates commissions given for free as a bonus in the Amazon Sales Rank ebook.
You can buy your copy of the Amazon Sales Rank + 50 Success Associate factors ebook here for $12.95:
PS. Immediately following payment you will be able to download
your eBook. The Amazon Sales Rank ebook is very large but is mobile device optimised and can be used very easily. The ebook is in a PDF format.
P.P.S. Guarantee? Just email me within 30 days from your date of
purchase – and I’ll issue you a 100% refund immediately if you don’t think this is packed with information on how to rank higher in Amazon search.
You have 30 days to read and apply every success tip, strategy, and secret
I’ve discovered into Amazon Sales Rank. If you’re not completely satisfied with this comprehensive
guide, just ask for (and receive) an immediate, 100% refund.
Want to become an affiliate for this product? Check out the Amazon Sales Rank affiliate resource page here.
Jasonera has no affiliation with Amazon.
“For Product Support, please contact the seller reception@jasonera.com “
“For Order Support, please contact ClickBank HERE”
“ClickBank is the retailer of products on this site. CLICKBANK® is a
registered trademark of Click Sales, Inc., a Delaware corporation
located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA
and used by permission. ClickBank’s role as retailer does not constitute
an endorsement, approval or review of these products or any claim,
statement or opinion used in promotion of these products.”
On your payment statement Amazon Sales Rank will be reflected as “ClickBank or “CLKBANK*COM”
References:
https://www.searchenginejournal.com/amazon-seo-sellers-guide/436454/#close
https://www.wordstream.com/blog/ws/2018/05/17/amazon-seo
https://www.semrush.com/blog/amazon-seo/
By Jasonera.com– Copyright © All rights reserved. About. Updates. Disclaimer. Privacy. Mission/ Vision.