It didn’t start out that way. I made mistakes at the start like everyone else. But over twenty years, you discover what patterns work. What beats you need to hit for different types of video. What content you need to include, and how to include it.
So I developed a range of video ‘recipes’, each of which had a set of standard ingredients I knew I’d need from the client.
Whenever I got a new job, I picked the right recipe, collected the ingredients, and made the video.
And now you can do the exact same thing… without waiting twenty years first.